Although it may not seem so, Swedish giant’s concept and a unique way of shopping in IKEA stores aren’t that easy to explain to new potential customers. Therefore, the main challenge for the agency was to communicate all these peculiarities and educate people in an engaging manner, without the use of imperatives and reciting countless rules and possibilities. Sometimes we have been more, and sometimes less successful at it, but we are still proud of the fact that IKEA welcomed more than 15,000 visitors on the opening day.
